If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook. Now another question—which would be at the bottom? For a large number of businesses (and I mean a lot) , that would probably be YouTube. Wrong! Because YouTube can do a lot for the businesses who utilize it correctly and consistently . In order to do this, you need to understand how YouTube marketing is different than other social channels and how to use that to your advantage . This guide is beginner friendly -because it can help you build your YouTube channel from the ground up, but it also provides an advanced marketing strategy that everyone can benefit from. We’ll go over setting up your channel, optimizing and editing your videos , how to think outside the box with new strategies, monetization , and how to advertise on YouTube, all with plenty of great examples and screenshot...